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From the Frying Pan to the Buyer
Prior to Oneupweb, I worked for a medium-sized retailer of home-décor products. In addition to brick & mortar, the company mailed several million catalogs annually, and had an extensive offering of...
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Web Analytics & Search Engine Marketing Analysis – They're Not the Same
Hardly a week goes by without an announcement of the latest and greatest web analytics package. Yahoo, Google, Omniture and others have done a terrific job of developing tools to mine every last bit of...
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Microsoft Announces Engagement Mapping
Watch out Sergey and Larry, Microsoft has a few more tricks up its sleeve. Between juggling acquisitions and forceful company takeovers, Microsoft announced Monday, at the Interactive Advertising...
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Keyword Density of Search Marketing Blogs
Today we’ll take a unique look at the recent hot topics in Oneupweb’s StraightUpSearch blog. Using a tool called Wordle we’ll get a word cloud visual representation of the words used most often on the...
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Oneupweb : OCD on ROI
How do we convince our clients, CFOs or CEOs to invest in innovation and brand engagement experiences when challenged to prove ROI for every dollar? According to Scott Bedbury, former CMO of Nike and...
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Oneupweb : New Google Image Search is Strangely Familiar
Over the past week Google rolled out their latest update—a change to the Image Search results and interface. These new innovations are surprisingly familiar to many of us who spend our days in the...
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Oneupweb : The Wedding Industry Knows How to Dress with SEO
This weekend I attended my first bridal shower. I found it to be a pleasant event that included friends, fond memories and exciting thoughts of the future. However, one thing did take me by...
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Oneupweb : It Ain’t Rocket Science
This morning I read some interesting news about an advanced search feature in Google that lets users filter search results by reading levels. This was introduced on the Google Web Search Help Forum by...
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Oneupweb: Taking Your SEO Project to the Moon—and Knowing Where the Moon Is
Here at Oneupweb, our clients not only get access to the wealth of knowledge and talent housed in each one of the players sitting on our SEO, PPC, Social and Design teams, but they get to reap the...
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Oneupweb : Is Google Encrypted Search Pulling the Wool Over Your Eyes?
On a client phone call this morning, one of the gentlemen we were speaking to was talking about how frustrated he is with Google’s new personalized settings because it is effecting people, like many...
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